the sale of 11725 69th Court.

Before the "For Sale" sign even thought about going up, we entered stealth mode. The home went live as a Private Exclusive through Compass, giving us the inside edge to test pricing, gather internal buzz, and matchmake with buyers in our own network. But this wasn’t just any pre-market prep. This home had a unique Bravo-worthy backstory, so we built a narrative that connected it to Andy Cohen's NYC listing, aligning our launch with his for double the drama (and double the exposure).

Next stop: visuals that stop the scroll. We teamed up with our go-to award-winning photo and video crew to capture the home in its best light. Because when you have a Pinecrest gem with a pop-culture twist, you don’t just take pictures you create content.

Once the listing went live, we launched a social media campaign that rode the coattails of our Andy Cohen connection. The result? Major buzz across the brokerage world. Agents were talking. People were watching. Interest was heating up.

High interest, low commitment. In a market where rates were up and buyer urgency was down, we knew we had to pivot. We decluttered the look with virtual staging to dial down the personal touches and help buyers see themselves in the space. Then we adjusted pricing and amped up the strategy for maximum impact.

We hosted a series of open houses designed to meet buyers where they were. But we didn’t stop there. We tapped into influencer power by partnering with local favorite Jam With Jamie (hello, 14k followers) to spotlight the family-friendly nature of the home.

This wasn’t a "list it and leave it" kind of deal. It was a constantly evolving game plan. From Private Exclusive to pop-culture tie-ins, to influencer collabs and pricing plays - every move was intentional. This sale was about momentum, adaptation, and staying one step ahead of the market.